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Thursday, December 27, 2012

A Little Information Goes A Long Way When You Are Managing A Well-known Insurance Quote Website

By Sally Mop


You want to run the best insurance quote website you possibly can. To do that you need all the help you can get. Here are some suggestions that will help you in operating a successful insurance quote website.

An SEO specialist might not have experience in the field that the insurance quote website specialises in. So for example, if you are building a site for soccer players and the SEO specialist you are interviewing only has experience in doing work for gardening sites, it's unlikely to be a happy relationship.

To prevent your ideas from being backlogged, treat each one as you do mail in your inbox. Address each one immediately to either pursue them or go back to the drawing board. You don't want to spend a week focusing on ideas when you can tackle each one as they come.

White color is not necessarily boring on an insurance quote website. If you are focused mostly on delivering content to your readers, white spaces are actually recommended. Don't let loud colors get in the way of delivering your message.

When a personal crisis comes, lean on your network. You can't predict whether or not your health will fail, if a close family member passes or you are involved in an accident. Create a network that can offer help if any of these unfortunate situations happen to arise.

Spend a lot of time on organization if you are selling a wide range of products or services. Try to break them down into sub-categories on at least a couple levels. This funneled approach will help shoppers find just what they are looking for.

Learn from other people's mistake. Trying to beat the competition is not just enough but trying to learn from the mistakes they make and staying away from it.

Install a secure e-commerce shopping cart. This is especially for insurance quote websites that sell products. By doing this, you encourage visitors to shop.

Successful insurance quote websites would always reflect the brand of the organization. Make sure that the theme and color scheme of your site has elements of your brand, and this theme should go consistently over the entire insurance quote website. In addition, your clients should experience the same theme across your letterheads, emails, social profiles and invoices.

Take the time to put together quality help pages (FAQ's, Docs, etc.) and feature them prominently. Users looking for those sections are in need of assistance, and you want them to find that help as fast as possible.

Stay away from empty modifiers. These are words such as "really," "very," even words such as "great" are tired and overused. Eliminate these word choices at every opportunity.




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